Gander Adds Another Mountain
Knoxville Store to Celebrate Grand Opening

Extreme bow-hunter Ray Howell will shoot an arrow through a ½ inch ribbon from about 30 yards to kick off the Grand Opening Celebration.  And once that ribbon falls, Gander’s staff will blow a chorus of goose calls.  Howell’s youth program, Kicking Bear, exposes underprivileged youth to archery and the outdoors.

Olympic Gold Medalist archer and Elite Gander Mountain Pro Staff member Rod White will also be attending the Grand Opening Celebration.  White will attend the store from 5 p.m. to 8 p.m. on Friday, September 29th, and 10 a.m. to 4 p.m. on Saturday, September 30th.  White will provide his insight to customers in the areas of whitetail, bear, and other big game hunting topics.  He will also answer any archery related questions that customers have.

Another notable personality attending the celebration Friday the 29th and Saturday the 30th is Dan Moorehead - a Gander Mountain Pro-Staff member and a professional angler.  Moorehead will devote his time on Friday from 10 a.m. to 7 p.m. and Saturday from 9 a.m. to 11 a.m. to sharing his knowledge with individuals who visit the fishing department.

The Grand Opening Celebration promises fun for the entire family.  With a 33-foot giant bass slide for the kids to slide down, an inflatable cabin for younger children to play in, and the opportunity for kids to build a duck call with the pro’s from Primos, there will be something for everyone at Gander Mountain on Grand Opening weekend.  Giveaways include:
• Free $10 gift card to the first 100 customers on Friday, September 29th, Saturday, September 30th and Sunday, October 1st
• Free Gander Mountain Hats to the first 250 customers on Friday, September 29th, and Sunday, October 1st
• Free Gander Mountain T-Shirts for the first 250 customers on Saturday, September 30th 
The new Gander Mountain in Knoxville is located at 11501 Parkside Drive, Farragut, TN 37934.  The store will be open from 8:00 a.m. until 10:00 p.m. on Friday, September 29th and Saturday, September 30th and from 9:00 a.m. until 8:00 p.m. on Sunday, October 1st.  For more information, log on to www.gandermountain.com.

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About Gander Mountain Company
Gander Mountain Company (Nasdaq: GMTN), headquartered in Saint Paul, Minnesota, is the nation’s largest retail network of stores for hunting, fishing, camping, marine and outdoor lifestyle products and services. Since 1960, the Gander Mountain brand has offered an expanding assortment of competitively priced outdoor equipment, technical apparel and footwear, as well as gunsmith, archery, ATV and marine services. The stores feature national, regional and local brands as well as the company’s owned brand. Focused on a “We Live Outdoors®” culture, Gander Mountain dedicates itself to creating outdoor memories.  There are currently 99 conveniently located Gander Mountain outdoor lifestyle stores in 18 states.  For the nearest store location call 800-282-5993 or visit www.GanderMountain.com.

Cautionary Note Regarding Forward-Looking Statements
Any statements in this release that are not historical or current facts are forward-looking statements.  All forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.  These statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements.  Certain of these risks and uncertainties are described in the “Risks and Factors Affecting Current and Future Results” section of the company’s Annual Report on Form 10-K for fiscal 2005 and other required reports, as filed with the SEC, which are available at www.GanderMountain.com and at the SEC’s website at www.sec.gov.