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Gander Mountain and Camping World Form Partnership

Camping World’s Web Site and Catalog Will Feature a Selection of
Guide Series® Products


ST. PAUL, Minn., May 30, 2006— Gander Mountain Company (Nasdaq: GMTN), the nation’s largest retail network of stores for hunting, fishing, camping, marine and outdoor lifestyle products and services, and Camping World, the nation's largest retailer of RV supplies, parts and accessories, today announced a partnership to offer a selection of Gander Mountain’s Guide Series® owned-brand products through Camping World’s Web site and catalog.

Camping World’s Web site will offer a selection of men’s and women’s Guide Series® outdoor lifestyle apparel, including fishing shirts and convertible pants, beginning in early June. It will also showcase a selection of Guide Series® camping and fishing equipment, such as tents, cots and ready-to-fish rod and reel combos. Camping World’s fall catalog will offer a similar section of fall merchandise.

Under the partnership, both companies will benefit from a number of collaborative marketing opportunities that will cross-promote the two strong retail brands. Gander Mountain will become a subsidiary sponsor of John Andretti’s #10 car, which Camping World sponsors in the NASCAR Busch series. Gander Mountain stores will be promoted in Camping World’s customer and employee publications, catalogs and customer mailings, as well as in their stores.

“This partnership with the strong Camping World brand offers us many opportunities to promote both the Gander Mountain name and our Guide Series® brand,” said Mark Baker, Gander Mountain president and CEO. “We have positioned our Guide Series® brand as a national brand, offering the same quality as other national brands in both apparel and equipment while offering exceptional value to the customer, and Camping World recognizes the value of that brand to their customers.”

"Camping World and Gander Mountain have similar customer bases, and this partnership allows each of us to reach a customer segment that we are not currently serving,“ said Mark Boggess, president of Camping World. “It gives us an opportunity to offer an expanded assortment of products to our customers, who enjoy an outdoor lifestyle.”

About Gander Mountain Company
Gander Mountain Company (Nasdaq: GMTN), headquartered in Saint Paul, Minnesota, is the nation’s largest retail network of stores for hunting, fishing, camping, marine and outdoor lifestyle products and services. Since 1960, the Gander Mountain brand has offered an expanding assortment of competitively priced outdoor equipment, technical apparel and footwear, as well as gunsmith, archery, ATV and marine services. The stores feature national, regional and local brands as well as the company’s owned brand. Focused on a “We Live Outdoors®” culture, Gander Mountain dedicates itself to creating outdoor memories.  There are currently 99 conveniently located Gander Mountain outdoor lifestyle stores in 18 states.  For the nearest store location call 800-282-5993 or visit www.GanderMountain.com.

About Camping World
Camping World Inc., headquartered in Bowling Green, KY, is America's largest direct marketer and specialty retailer of RV, outdoor and camping accessories and services. Founded in 1966, Camping World offers over 8,000 quality products geared toward the outdoor and RVing community, through nationwide SuperCenters, a well-established catalog call center and an award-winning Web site. Camping World is the industry leader in RV and outdoor accessories and services. The company has grown from a single store in Bowling Green, KY to its current 50 SuperCenters with more than 350 service bays, in 24 states. The original 16-page black and white mail order catalog, begun in 1969, has expanded to 15 full-color issues. Today, combined circulation of catalogs and sales flyers exceeds 25 million annually. The Web site, www.campingworld.com, logs 8 million visits each year.

Through Camping World's rapidly growing number of destination SuperCenters, it provides RVers with high-quality products and services to help enhance their life on the road. Expanded offerings of products and services to protect the RV lifestyle include: the President's Club customer loyalty program; in-store Resource and Performance Centers featuring RV and Car Insurance and Roadside Assistance Service; Camping World RV Institute technical certification/training program; Goodwill Ambassador program; and the new campground discount program, Camp Club USA.

Cautionary Note Regarding Forward-Looking Statements
Any statements in this release that are not historical or current facts are forward-looking statements.  All forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.  These statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements.  Certain of these risks and uncertainties are described in the “Risks and Factors Affecting Current and Future Results” section of the company’s Annual Report on Form 10-K for fiscal 2005 and other required reports, as filed with the SEC, which are available at www.GanderMountain.com and at the SEC’s website at www.sec.gov.  

Contacts: 
For Gander Mountain:
Shannon Burns
Director of Investor Relations and Corporate Communications
651-325-4337
Shannon.burns@gandermountain.com

For Camping World:
Tamara Ward
Vice President of Direct Channel
270-781-2718 ext. 234
TWard@campingworld.com

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