For more information:
Gary Buescher
651-325-4300

Gander Mountain Offers Exclusive Line of Firearms for Women
Retailer Encourages Participation, Promotes Firearm Safety

ST. Paul, Minn., October 29, 2007 - The latest craze for the hunting enthusiast is now in a bold new color – pink.  In addition to the traditional firearm hues, Gander Mountain stores are now selling an exclusive line of firearms that come in the hot new color for all things outdoor.

While the male sector of the hunting community may stick to more muted colors, the new pink firearms have been welcomed by those who want to add a feminine touch to their shooting practice.

“Women are a growing segment of the outdoors customer, and we want to be able to offer them the products they want, in the colors they like,” said Gary Buescher, Vice President for Hunting and Firearms.   A 20 GA pink shotgun first hit the shelves last year and sales were strong enough that Gander Mountain decided to add a wider selection of pink firearms.

In addition, Buescher notes they are seeing more and more girls attending hunter safety courses with their parents.

“Girls are actively participating in family hunting traditions, but some may want to have a little more fun with it by getting a pink shotgun,” said Buescher.  The junior shotgun offered is made specifically for the young beginner, while the pink pistols offered are for adults. 

Gander Mountain, with 115 stores in 23 states is the number one retailer providing firearm safety courses.  To find out more about classes offered at your local store, see www.gandermountain.com

For those looking for their own new pink firearm for the fall hunting season, Gander Mountain currently offers a selection of five exclusive pink firearms:

Remington® 870™ Junior 20-Ga. Pink Shotgun
Remington® Model 597™ 22LR with Pink Laminate Stock
TAURUS Millenium Pro 9mm Semi-Auto Pistol
TAURUS Millenium Pro 380 ACP Semi-Auto Pistol
TAURUS Millenium Pro 32 ACP Semi-Auto Pistol

About Gander Mountain Company
Gander Mountain Company (Nasdaq: GMTN), headquartered in Saint Paul, Minnesota, is the nation’s largest retail network of stores for hunting, fishing, boats, camping, marine, and outdoor lifestyle products and services. Since 1960, the Gander Mountain brand has offered an expanding assortment of competitively priced outdoor equipment, technical apparel and footwear, as well as gunsmith, archery, ATV and marine services. The stores feature national, regional and local brands as well as the company’s owned brands. Focused on a “We Live Outdoors®” culture, Gander Mountain dedicates itself to creating outdoor memories.  There are currently 115 Gander Mountain outdoor lifestyle stores in 23 states.  For the nearest store location call 800-282-5993 or visit www.gandermountain.com

Cautionary Note Regarding Forward-Looking Statements
Any statements in this release that are not historical or current facts are forward-looking statements.  All forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.  These statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements.  Certain of these risks and uncertainties are described in the “Risks and Factors Affecting Current and Future Results” section of the company’s Annual Report on Form 10-K for fiscal 2006 and other required reports, as filed with the SEC, and are available at: www.gandermountain.com and at the SEC’s website at www.sec.gov.