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Gander Mountain Draws Big Crowds to Grand Opening in Eden Prairie
EDEN PRAIRIE, MN, April 18, 2007 — The new Gander Mountain store at 12160 Technology Drive held its grand opening ceremonies March 30 through April 2.
During the three day event, several thousand people visited the new 65,000 square foot store. They saw a huge variety of outdoor products that appeal to hunters, anglers, boat enthusiasts, ATV riders, campers, kayakers and hikers.
Shoppers crowded the aisles while more than 80 sales associates scurried to restock displays and offer advice on products. In the archery lane, kids learned the safe handling of bows and arrows while shooting balloons for prizes.
“We’re delighted to have our newest store here in Eden Prairie,” said Gander Mountain CEO and president Mark Baker. “We continue to upgrade and improve the shopping experience for our customers with new products like Tracker boats and displays and signage designed to make shopping easier. It is always great to open a new store and see the enthusiasm that our customers and sales associates have for the outdoors.”
Several Gander Mountain “Pro-staff” members, dressed in green and white jerseys, roamed the store, relating stories about hunting, fishing and living outdoors. The Pro-staffers are professional hunters and anglers who promote the outdoor way of life for Gander Mountain while providing the average sportsperson with inspiration to spend more time outdoors.
Featured was Michael Waddell, well-known hunting personality and host of Gander Mountain’s We Live Outdoors® television show which airs weekly on The Outdoor Channel. Waddell kept the grand opening crowds entertained with his home-spun charm and stories about deer and turkey hunting.
Gander Mountain also highlighted their “KEEPING THE OUTDOORS SAFE FOR TOMORROW” theme, renewing the company’s commitment to safety and conservation in the outdoors. The Eden Prairie store’s electricity is all derived from renewable sources, as is the electricity for all the Gander Mountain stores in Minnesota, Iowa, North Dakota, Colorado and Kansas.
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About Gander Mountain Company Gander Mountain Company (Nasdaq: GMTN), headquartered in Saint Paul, Minnesota, is the nation’s largest retail network of stores for hunting, fishing, boating, camping, marine and outdoor lifestyle products and services. Since 1960, the Gander Mountain brand has offered an expanding assortment of competitively priced outdoor equipment, technical apparel and footwear, as well as gunsmith, archery, ATV and marine services. The stores feature national, regional and local brands as well as the company’s owned brands. Focused on a “We Live Outdoors®” culture, Gander Mountain dedicates itself to creating outdoor memories. There are currently 105 Gander Mountain outdoor lifestyle stores in 22 states. For the nearest store location, call 800-282-5993 or visit http://www.gandermountain.com/.
Cautionary Note Regarding Forward-Looking Statements Any statements in this release that are not historical or current facts are forward-looking statements. All forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. Certain of these risks and uncertainties are described in the “Risks and Factors Affecting Current and Future Results” section of the company’s Annual Report on Form 10-K for fiscal 2005 and other required reports, as filed with the SEC, which are available at Gander Mountain's website at http://www.gandermountain.com/ and at the SEC's website at http://www.sec.gov/.
Contact: Gander Mountain 651-325-4300 investorrelations@gandermountain.com |